Google coined the phrase “Don’t be evil” to sum up its corporate philosophy. The company had a background that seemed match the mantra. Google was created by a pair of Stanford PhD candidates. They created the website without a financial plan, but with a vision to create a superior search engine. Their mastery of internet search technology and there commitment to keeping Google ad free helped to turn a garage business into one of the most powerful companies in the world.
Google seems to have passed on the don’t be evil mantra to its corporate practices. Google offers employees free snack and encourages aimlessly searching the internet. The practice helps to create fresh ideas according to Google corporate philosophy. The guidelines have works a Google has emerged as a force more powerful than just a search engine. Google has become such a corporate powerhouse that Microsoft and Facebook have developed strategies to keep the search engine based organization away from their fields. It seems silly to be afraid of a group that encourages ping-pong tournaments during work hours, but the don’t be evil mantra seems to be on the outs as Google grows up.
In 2010 Google was exposed as company that used tax loopholes to avoid paying American corporate taxes. By channeling their revenues through Ireland and the Cayman Islands Google was able to avoid paying billions in taxes. While the practice might not be something to be proud of Google is hardly the only company to seek out take loopholes. The area that Google might have most violated its self professed mantra is in the are of net neutrality. The internet has been a tier free superhighway of information, while the arrangement has worked for consumers, major corporations have cried foul. Laying down infrastructure for the public to access the internet should give companies the right to control content. While this argument might be seen as evil, Google seems to agree.